Pinterest
has many features that make it a perfect for event organisers. It's interactive,
fun, and very user-friendly and most of all it is visual, which is so important
these days especially for event planning.
So how can
you use Pinterest to your advantage as an event organiser?
1.
Pinterest is
great for giving you ideas for your next event. Use it for brainstorming at the
very beginning. A great way for getting
event ideas via Pinterest, other than just browsing what is already up there, is
crowdsourcing. Put out calls for ideas
and ask for people to pin photos of their ideas with comments to your boards.
2.
If
you have speakers at your event, you can create a Speakers board and pin images
with articles or posts from your speakers about what they’ll be talking about
at your event.
3.
It
gives event attendees and speakers another way to network. Create community
boards which will allow the attendees or speakers to develop the content for
you (Pinterest allows you to specify
whether you want others to be able to contribute or not). This is also a great way of
building your community.
4.
You can share
or summarise content from your events. Invite attendees to pin photos that
convey their event highlights. Encourage all participants to post images from
the event and provide feedback.
The Pinterest mobile app allows
you to pin photos from your mobile device. Invite attendees to contribute to a
collaborator board and you have an instant, crowd-sourced photo album of the
event. You can even turn it into a contest and give prizes to the most repinned
photos.
5.
Post photos
with links to articles or blog entries to reinforce key learning points from
your event.
6.
Tweet and post your pins to Facebook. Pinterest makes this simple with the “post” and “tweet” options next to
your photo. This is a great way to reach followers, friends and others in the
events industry.
7.
Create a resume
board which will work as a virtual portfolio with photos and videos of your
events. This will be good for your business and will also be helpful for potential
attendees to see what they’ll get out of attending your event.
8.
Use your
Pinterest account to drive traffic to your website. When you add your own
photos add a link back to your own website or blog. Take advantage of the
opportunity to drive your Pinterest traffic back to your page.
Pinterest is different from other social media accounts such as
Facebook, Twitter and Google+ in that Pinterest is not a real-time
platform. Pins can continue to generate traffic for weeks after they’ve been
posted. Pinterest is also not as conversational as the other social media
accounts. Having said that, using Pinterest for your events still has co potential. You just need to do it the right way.
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