Tuesday, 6 July 2010

Tips for Green Event Planning & Marketing


Are you planning your events in an environmentally friendly and sustainable manner? Some simple actions can make a difference and win you a green badge of responsibility and another way to help you stand out from your competitors. Being perceived as green can bolster your reputation as an event organiser: indeed, many businesses actively promote their “green” practices to enhance their reputation. Many companies have already learned that an increasing number of consumers are demanding more environmentally responsible products and services: you’ll also find that it encourages good business practices among your employees.

We hear a lot about going green in the event marketing and planning industry. Luckily, the worlds of "cost-effective" and "eco-friendly" are converging - in many cases, going green can actually cut costs and time. Whatever event you are organising, it’s easy to go green. Here are some easy ways that EventElephant can help you to support the green movement from within your organization.

1. Be Creative
Why not get your staff together to brainstorm promotional and marketing techniques that cut down on flyers and printed advertisements. Produce environmentally responsible marketing materials and signage. Use ambient media instead of flyers where you can communicate with just as many people with less cost and waste.

2. Use Paperless Technology
Use new media and electronic technology to cut down your paper use. Create a conference web site; offer online registration and confirmation; and promote your event online using the web and/or email. It’s environmentally friendly, reduces your administration costs and your workload!

3. Use the Internet and Social Media to Promote Your Event
Reduce waste and use our online invitation tool to invite your guests to your events. Send them reminders and deliver their tickets online.
Use Social Media to promote your event. EventElephant’s new Facebook integration allows you to post your event to your Facebook page and inform your “friends” of your next event. Eliminating paper and using e- invitations will save you money on postage and printing cost as well as reducing the environmental impact of your event.

4. Use Transport Services
Can you organise buses and car pooling to your gig? How far is the venue from the airport? Is there a shuttle service? Can attendees share taxis? Having your venue in a rural location can mean an overload of traffic and massive traffic pollution: it is the biggest cause of pollution at festivals. Here’s an example of how Sibin Festival 2010 used its EventElephant festival website to organise transport for the attendees: they could book their tickets online but also buy bus tickets online to get to and from the festival: You can build a customised website in minutes and include detail on a whole range of subjects relevant to your event.













5. Sell Tickets Online

Did you know that you can anticipate an increase of 20% in ticket sales when you sell tickets online? And be environmentally at the same time.

Now spread the word! Ask delegates to evaluate the sustainability aspects of your conference, your music festival or golf tournament for instance. You can post a questionnaire on your EventElephant website and email to attendees to fill out after the event. It’s also a good way to build your relationship with your attendees, for future events. Tell delegates and the media about your sustainable practices. You'll be surprised, green efforts are contagious.

Turn your marketing green with us today. Get Started Now!.

7 comments:

  1. Great tips! I am an event planner and pride myself on being able to plan a green event. Your tips are great!

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  2. These are really nice tips for event planning and management.

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