Wednesday, 30 January 2013

Marketing your Event

We thrive on making your job as an event organiser easier so here are a few guidelines to take on board when marketing your event!

Social media is the top of our list and should be at the top of yours when determining how best to market your event. We would highly recommend utilising as many aspects of social media as possible. Social media can be highly effective without taking up too much of your time or costing the earth. We would certainly not underestimate its benefits when promoting your event.



Facebook is a great place to promote events; it allows you to get the message out to a large number of people at one time. Initially it would be advisable to start by trying to gain more likes on your Facebook page.

Gaining more ‘likes’
If you log in under your own account (if the page was created via your personal account), go to the event’s Facebook page or your organisations Facebook page and there should be a tab along the top right of the page saying 'Build Audience', from here you can recommend the page to your contacts.

The more people have ‘liked’ your page the bigger impact you are going to have; your reach will increase and let’s face it you want as many people as possible to know about your event. This will not only be beneficial for this event but for your brand as a whole and also any future event you may have.

Once you have started gaining followers make sure you make frequent posts to engage your customers and increase interaction with your page.

Facebook is a great medium for your attendees to ask questions they may not have asked by email or phone. You can keep your attendees up to date with all aspects of your event in the run up to the big day through Facebook which can act as a constant reminder to them that the event is approaching.

Pictures are a massive part of social media, especially Facebook. Posting pictures of your event and encouraging attendees to ‘tag’ themselves or people/business they know will help massively for exposure and awareness of your event or organisation. Having your name or branding on each picture will help even further.


Twitter is also a very powerful tool when marketing your event.

For those of you who are not familiar with Twitter, here are the basics to get you started;
A few simple guides to Twitter
  • Tweets must be 140 characters or less (this keeps everything short and sweet)
  • #(Hashtag) is key- if you want to categorise something or just simply sum up your short statement you can insert #example, it is important to leave out spaces and punctuation's as it won’t be picked up on by the ‘Twitter Machine’, #EventElephant will work but # Event Elephant will not be picked up on as a hashtag.
  • If someone searches #example they will then find your tweet
  • @Name E.G. @EventElephant or @Dublindanceshow
  • Direct Message (A person needs to be following you to DM)
  • Retweet (RT) This is when a tweet is put up again by somebody else. You can ask people to ‘Retweet’ your tweet by simply inserting ‘Please RT’; this can be beneficial as all of their followers will see it, don’t be afraid to ask people to RT your events but don’t overdo it, it can start to annoy people!
  • Follow- once you follow someone you can see their tweets and vice verse if they follow you, you can see their tweets.  

With Twitter you might want to set up a separate Twitter account for your event, otherwise tweets from your company or organisations’ twitter accounts about your event will suffice.

Create a hangtag unique to you and encourage your followers and attendees to use it while tweeting about your event. This will ‘group’ your tweets together and allow your attendees interact and engage. You can also create a competition for your twitter followers to encourage them to use your hash-tag.

Targeting your audience
Your Twitter account like Facebook can be an excellent medium to communicate all aspects of your event such as special guests or special features of your event. These two mediums can allow you build up and interact with a targeted group of attendees.

#eventprofs is a well know and well used hastag for the event industry  Include this in your tweets and it will be grouped together with other tweets from event professionals. 

Twitter during your event
Tweet regular updates during your event and look out for your attendees tweeting questions and updates about your event. This is where your hash-tag comes in. Feedback is always beneficial especially if it’s during the event and is something that can be used to help make sure that your event runs smoothly. Utilise this medium to get as much of it as possible.


You can share links to your events on LinkedIn. Post it on your own page for your own connections to see and post it on other groups which have your target audience. LinkedIn can be especially helpful for networking and corporate events.

Market your event through your Blog

It can be extremely beneficial to create blog entries about your event. Whether it is an existing blog or one created especially for the event they can be published before, during, and after your event.

Before the event you can invite speakers, presenters or sponsors to guest blog or add comments to your blogs, this is mutually beneficial and your speakers and partners should welcome the opportunity.

Live Blogging
Live Blogging can also be extremely valuable if you have the time; this can work really well if you are running a conference where there are speakers and talks although it can be adapted to various types of events. If this is done correctly it will ensure that your attendees are fully engaged with all aspects of the event especially if there are multiple rooms or stages, your attendees can keep up to date with what’s happening at any minute.

Live blogging on a small scale
If you are running a smaller event social media outlets such as Twitter can work really well as an alternative to live blogging as you can keep your followers up to date with the happenings of the event instantly, although you are limited to 140 characters.

Exposure of your blog
By posting your blog on your various social media sites it will also reach your attendees and potential attendees and keep them up to date with the happenings of your event. This should be done for all of your blogs; a simple link bringing them to the blog post will further engage with your followers and/or attendees and supply them with useful information.

Blogging after your event
You are likely to be feeling exhausted in the aftermath of your event however this is an ideal time to write a blog. The length and nature of the blog is completely down to personal choice and type of event that has been run. Your blog post can simply be a reflection of the entire event, pro’s and con’s or aspects that could have been done differently. You can also invite your attendees to leave comments and give feedback and suggestions for future events. Regardless of the nature of the blog is it important to re-engage with your attendees following the event. If you have taken pictures of your event, use some of these in your blog.

Local Advertising

Local advertising can help add to the turnout for your event, yes social media will reach a far greater number of people but don’t completely ignore what can be done on a local level. Contact your local newspaper and ask them for any help they can give you, invite them along for the event to take pictures and interview attendees, hopefully they will run an article or report on your event which can raise awareness for your organisation and potentially help future events.

Create posters and pin them up in local businesses and suitable areas, keep in mind who your targeting, you may have a varied demographic of potential attendees and it is important to ensure they are targeted sufficiently.

Online calendars & Listing Sites

There are many online calendars, directories and event listing sites that you can submit your event to and are usually free. These should be utilised and if possible targeted specifically to your event type, your attendees and your location. Registering your event to these sites can have massive benefits not only from increasing awareness but also can help SEO. See example of such sites below;

Integrated campaign

Each event is different and requires different marketing efforts, it is important before diving into any of the above to define who you are targeting and how best to communicate with them. If it helps, create a profile or profiles of your attendees in order to determine how best to approach targeting them. In theory a combination of the above is ideal and will give you the most exposure for your event.

1 comment:

  1. Events are better off when advertised through social media. With effective marketing strategies plus Facebook, Twitter, or any related sites, an occasion will surely gain recognition from its audience.